It was then passed to Kailash Surendranath to direct the film. He approached his friend Suresh Mullick of the leading ad agency Ogilvy and Mather to make a film on the topic. Rajiv Gandhi, the young and new Prime Minister of the country thought of conveying the message of the prosperity of a progressive India. The government thought of using the powerful medium of television, press advertisement and poster campaigns to propagate the idea of a unified India. The continual uprisings of secessionist forces led to a growing disillusionment of the country’s much-famed notion of unity and solidarity. Following the assassination of the national leader, there was insurgency in different parts of the country. Lok Seva Sanchar Parishad conceptualised certain films issued for the public interest because India was going through a critical phase post four decades of independence.
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